What Is Digital Marketing? A Guide to Marketing in Today’s Digital World

Digital Marketing

Going digital is the new buzzword in branding and business development. What is digital marketing? How can it help us grow our businesses? Digital Marketing: The Future of Marketing Digital marketing refers to the promotion and advertising of businesses and brands via digital media channels. At the moment digital media includes websites, social media channels, radio, television, and mobile, as well as traditional media like billboards or transit signs. Digital marketing can be applied to any marketing media that is delivered electronically. There are still other forms of person-to-person (P2P), direct marketing, and…

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